Back to the Start [video]

I’m a tad leery of corporate sponsored calls for “going back to the old ways.” My first thoughts are that words (and videos) are easy, where’s the example in the real world?

Video originally uploaded by chipotle on Aug 25, 2011

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.