CNET’s Technically Incorrect blog, asked the question about whether makers of the following public service announcement (PSA) went too far depicting the dangers of texting while driving. If one views the video on a “surface” level, there’s nothing here that hasn’t been shown on most American televisions. My guess is that the uproar is this video presents its brief horrific narrative with no villain to blame and no happy ending. The video is disturbing. My fear is that it’s intended audience has already been desensitized to the message and those of us past our middle years, who recognize the preciousness of life, are the ones most likely to get rattled.
blog: Is PSA on texting and driving too shocking? Technically Incorrect blog by Chris Matyszczyk. http://news.cnet.com/8301-17852_3-10318015-71.html?part=rss&subj=news&tag=2547-1_3-0-20 retrieved on 9/9/2009
YouTube video: Graphic Crash, UK, Dangers of texting while driving PSA by Peter Watkins-Hughes and the Gwent, Wales police department, http://www.youtube.com/watch?v=OdvFh95Yg6M retrieved on 9/9/2009