Just Say “NO!” To Landing Pages!

Do you remember the static Welcome pages that were popular in the early days of the web. Just a smiling face and the word “Welcome” in giant type. Then you had to click somewhere to get to where you wanted to go on the site. Fortunately Welcome pages went away, along with frames and irritating animated GIFs. Then during a recent episode of net@night (101), Amber MacArthur, Sarah Lane and Leo Laporte, commented on how adding streaming elements to a “Landing” page might help keep their blogs feel more fresh in spite of long stretches between written blog entries. Nooooooooooooo! Then I started looking at some of the more “successful” sites on the web. Damn.

source: http://www.guykawasaki.com/
source: http://www.guykawasaki.com/

source: http://apple.com
source: http://apple.com

source: http://ambermac.com
source: http://ambermac.com

Damn.